Notes from the studio

Hand signing a document with a fountain pen

Why I start every identity in black and white

Color can hide a weak idea. Removing it early shows whether the form works.

Printed charts with a pencil and calculator on a desk

What a contact sheet teaches you about editing

Empty boardroom with a long table and leather chairs

Three questions to ask before a rebrand

Hand holding a pen over a printed document

How to write a project brief a designer can use

Laptop, mug and notebooks on a dark desk

Choosing one typeface and sticking with it

Notebook, pen, laptop and coffee on a dark desk

What to put in a portfolio when your best work is under NDA

Office whiteboard with handwritten notes

Why I stopped using mood boards

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